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ALTBalaji, the digital platform of Balaji Telefilms, has announced a strategic partnership with mobile brand Micromax, to help its users get access to exclusive ALTBalaji content. The partnership will enable users to have easy access to ALTBalaji mobile platform’s exclusive and original content on the go as the Micromax smartphones will come pre-loaded with the app.

Speaking on the partnership, NachiketPantvaidya, CEO of ALT Digital Media Entertainment, said, “We are extremely pleased to be associated with Micromax, which is the leader in the personal mobile devices market. With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji, to the urban masses. Our ALTBalaji app would be bundled on Micromax devices for friction-less download experience, and for them to enjoy over 250hours of original, exclusive content. Micromax will distribute these original shows to its 30 million users via its digital properties. This collaboration makes ALTBalaji the only original digital content generation platform to reach viewers on such a massive scale.”

ALTBalaji, the subscription-based digital entertainment platform, will be commercially available mid-April onwards. The app will be launched with six new shows and will be followed with a new show every 15 days for its viewers to binge watch. The content is created by some of the best talent of Indian entertainment industry including critically acclaimed directors and actors. The list of artists comprisesNageshKukunoor, JuhiChawla, NimratKaur, RajkumarRao, Hansal Mehta, SakshiTanwar, Ram Kapoor, AtulKulkarni, Sameer Soni, YudhishtarUrs, Dipannita Sharma Atwal, and more.