Financial Express
 
Gupshup, a conversation cloud platform, has announced the appointment of Lorrie Norrington to its Board of Directors. Norrington brings over 40 years of experience in scaling technology and internet businesses.
 
Currently, Norrington serves on the boards of Colgate-Palmolive, Hubspot, and Asana. She previously held senior executive positions at eBay, including President of eBay International. Norrington’s background includes roles at Shopping.com, Intuit, and General Electric Company.
                                           
“Despite massive engagement on online commercial platforms, only 30 per cent of users (approximately 200 million) shop online. Furthermore, 65 per cent of tech digital users find app downloads frustrating, and 40 per cent abandon a purchase if pushed to install apps. This AI-powered platform aims to solve this problem,” added Sheth.
She is also an Operating Partner at Lead Edge Capital, advising late-stage high-growth companies. Norrington holds a B.S. from the University of Maryland and an M.B.A. from Harvard Business School.
 
“We are excited to welcome Lorrie to Gupshup’s board. Her vast experience, deep expertise, and inspirational leadership will help accelerate Gupshup’s growth. Her commitment to mentoring executives, her personal values, and positive energy contribute greatly to a very constructive board dynamic,” Beerud Sheth, CEO and co-founder, Gupshup, said.
 
“Gupshup is the market leader in a huge space, with immense potential, led by an experienced management team, and a strong board of directors. I look forward to working with the Gupshup team to help realize the full potential of their ambitious vision,” Lorrie Norrington, said.
 
Earlier this year, Gupshup announced the Conversation Cloud—a comprehensive suite of SaaS capabilities with built-in Generative AI. It aims to transform business-to-customer interactions through conversations, enabling conversational relationship management across the customer lifecycle.