Edition Analyst

At a time when Chinese handset manufacturers have taken a lead in the market in the country, local handset giant Micromax is gambling big on value proposal and making finest technology obtainable to the masses. “We would do what we have been recognized for—great value for money, innovation, and massifying finest technology”, Co-Founder of Micromax Informatics, Rahul Sharma, claimed to the media during an event here.

The company is planning at making a knock in the budget segment of Rs 10,000 as well as the tremendously competitive Rs 10,000 to Rs 20,000 price category. “We are not contending with Samsung Galaxy S8+ or the iPhone. We are contented addressing the larger, 90% of the market out there. Let us achieve that,” Sharma further added. The serious influx of Chinese smartphone producer has been an outcome of providing good margins to vendors. “We will carry on to be a brand that is a great value for money and different from what others are conducting so far,” Sharma further claimed.

Micromax rolled out “Infinity Canvas” smartphone this week. The smartphone is its first bezel-less handset. The smartphone has a price tag of Rs 9,999 with a screen aspect ratio of 18:9, a first in this range of price. “‘Infinity’ is a range for us. You can anticipate more handsets in this array in the next months,” Sharma further added to his statement. The firm took a brief pause to concentrate on its powers and operate on a new array of products. “We have hanged around for a long time and now understand the market. Micromax is a family name now and it has been present for the past 1 Decade,” the top executive claimed to the media.

Speaking of the new Micromax Canvas Infinity, the handset sports a 720 x 1280 pixel resolution with a 5.7-inch HD display. The display is wrapped with a cover of Corning Gorilla Glass to make it resistant to scratch. The handset operates on Android 7.1 Nougat operating system and the firm also declared that the handset will also get update of the latest Android O.