On November 6, 2023, Star Health and Allied Insurance unveiled a strategic alliance with Finconvenio Services (Finequs), a technology-driven financial services distribution firm, aimed at strengthening its footprint throughout India. This partnership will streamline the availability of health insurance in more than 2,500 postal codes spanning 28 states and three Union territories in India, making a substantial contribution towards the realization of IRDAI’s 2047 vision of "Insurance for All." Furthermore, this collaboration will generate employment prospects for individuals in smaller cities and towns throughout Bharat.
 
This collaboration will offer convenient access to Star Health’s extensive range of products for residents of smaller towns and cities. It will empower over a million local kirana and neighbourhood retail store owners to offer health insurance to their clientele. Additionally, it will create an additional source of income for women entrepreneurs and homemakers while also offering stable employment opportunities to individuals in rural India. Moreover, this partnership will contribute to heightened health insurance awareness across the entire country, as well as raise awareness about insurance in rural India.
 
Finequs will facilitate the distribution of Star Health’s premier group personal accident policies, along with Hospicash as a supplementary offering. These insurance products are tailored to address diverse individual needs and are designed to offer financial protection in unexpected circumstances.